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Content Roles Explained: Copywriting, Content Writing, Content Strategy

The Short Version: Who’s who? The goal of copywriting is to persuade. The goal of content writing is to engage. Both are writers. When you’re reading great copy, you’ll likely be compelled to purchase a product or service. And when you’re reading great content, a brand has captured your attention + interest enough to earn some of your trust. A content strategist gives the content purpose, vision and […]