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Brand activation: the importance and benefits

Consumers are tired of “irresistible” sales and promises that are not real. In an ultra connected world with customers more and more demanding, brand activation is gold. Because the success of a brand is totally bonded to trust. Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If […]

12 Predictions for the Future of Social Media

In 2020, the social landscape will look different, but familiar 2020 will be a fun year. Not only because it is oddly symmetrical but because social media will reach a point where it has to keep up with the demands of social media users rather than playing the offered hand like before. Of course, this […]