In 2020, the social landscape will look different, but familiar
2020 will be a fun year. Not only because it is oddly symmetrical but because social media will reach a point where it has to keep up with the demands of social media users rather than playing the offered hand like before.
Of course, this means that as a business owner, you will have to know the latest info and modify your strategy once the new trends start kicking in. (Remember the 1960s when there were no smartphones and trick or treating was still a super fun thing to do? I mean, Instagram who?)
Let’s take a look at some of the most expected social media predictions in 2020, especially on how to integrate them, before the next Gen Z grabs an office chair right next to you.
Here are the 12 predictions on the future of social media for 2020.
1. More visuals
- According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will be done through voice recognition systems or graphics. Read more about no deposit slots. The rise of visual content is becoming familiar for social media users. People are getting used to talking to Google Home and Amazon devices every morning, while website layouts have been optimized in ways that allow image searching in just seconds.
- With the rise of social media platforms such as Instagram and Snapchat, visual-based content has massively increased in usage since smartphones now have access to cameras, photos, and videos.
2. More social videos
- 56% of users use Facebook, Instagram, Twitter, or Snapchat to watch and engage with brands’ videos each month. (GlobalWebIndex)
- 1 out of 3 social media users watch or interact with videos made by brands every month.
- Do you watch YouTube in your free time? Or follow lifestyle channels every once in a while?
Needless to say, it is almost certain that we will be seeing an evolution of social media videos in 2020, including the newbie, live video, which has been trending the past year.
3. VR and AR adoption (Gen Z, this is all yours)
Welcome to the world of technology, folks. By 2020, more and more practical applications of Virtual Reality (VR) and Augmented Reality (AR) will be changing the game of social media networks.
Snapchat Geofilters is a good example where you can see and view location-specific videos. Gen Z will probably be the main advocate for these technologies since according to GlobalWebIndex 22% of Gen Z is using Geofilters each month.
If you happen to stumble across shopping sites that help customers try on virtual clothing versions before buying, then welcome to the AR world. Amazon, Facebook Messenger, WhatsApp, Instagram, Bitmoji, and WeChat are exploring ways to implement AR in marketing strategies. The final goal is always to push sales and good advertising.
4. Mobile vs desktop experience
Think mobile before desktop. Comparing the time you spend on your smartphone/pad to the time you actually open your laptop and get some work done, you will understand what we are trying to say here.
Again, always think mobile-first.
5. Social media CEOs
When there are so many things that are using social media, people are required to be able to understand the formulas behind social platforms. If you tell me you have never searched for things like how to get more brand engagement or how to run an ad for Facebook, I won’t believe you.
(Part of the reason why we are here is that we want to learn more about social media, right? #socialmediaCEOs)
6. Here are some memes for your next personal content
You know it, people barely read personal updates nowadays. Even though we care about our friends and wish them the best, cute animal videos are still one of the most engaging types of content on social media.
Social media, in general, are sharing less personal information and are more interested in engaging videos or funny memes to tag friends.
If you happen to have your own business online, then one of the most beneficial tools you can use is chatbots. Chatbots were created during a time when, ironically, nobody wants to talk with anybody. From displaying a product gallery on Instagram to a product tag on Facebook, younger demographics are using social platforms, especially chatbots, to engage and discover products. Make reservations, get a location, answer some simple FAQs, etc. The world is endless, my friend.
8. Personal conversation
Teens are now eager to send video and image snippets rather than typing or replying back a message on their phone. By understanding this behavior, businesses can move forward with different forms of social videos that grow a customer community while showcasing a balanced amount of broadcast content and product integration.
9. Influencer marketing
While our privacy is being compromised, influencer marketing is indeed on the rise. Unlike social media ads, where people can be creeped out wondering why their previous searches pop up every now and then, when an influencer shares a product on social media, it doesn’t feel like advertising. These are personal connections coming from a real human being.
Fun fact: About 22% of young adults from 18–34 years old have made purchases after seeing recommendations from influencers online (well, compulsive buying is always fascinating, isn’t it?).
10. Local content, the secret weapon
Imagine you’re a big brand with over 1,000 stores around the country. Do you think national marketing strategies are strong enough to retain customer turnovers? Local brand social media pages give customers the chance to communicate with brands on a personal level. Instagram now has started implementing location pages to make it easier to search and explore products.
11. The co-existence of fake news and regulations
We have a certain tolerance toward fake news, but in 2020 marketers might be looking at a stricter regulated industry. Social platforms are not a wild wonderland anymore. Facebook will soon be asking businesses for consent before posting to any niche audience. Still, there will be a lot of fake news as we turn towards the reelection. Get yourself ready for emerging fake news about data privacy.
12. People trust search engines
Although the love of being present on social media is strong, according to Malwarebytes Labs, 95% of people don’t trust social media. Only 34% don’t trust search engines. If you are thinking about the future, you might want to start looking into social media strategies for search engines.
So, now you know — 12 major twist and turns for social media in 2020.